Can Digital Marketing Save My Business?
Don't Spend Money without a Clear Message
The fear of failing in business sometimes weighs us down. It’s hard to try anything new when we worry it may disappoint our customers and cost us sales. But inaction is a guarantee of failure. So what should you do when your business is struggling to make it through the next month? Can a digital marketing agency save it?
Help New Customers Connect with You
3 Powerful ways to Boost Visibility
Your future customers need what you offer, but is your digital marketing strategy helping them discover you? Building some simple habits and sticking to them will boost your website’s discoverability over time. If you persist, your business website can become a go-to destination for your prospective customers.
3 Web Design Goals in Conflict
You Can Conquer Them with Compromise
The three essential qualities of a successful website are aesthetic appeal, content, and speed. Without speed, no one will see your thoughtful written content. Without content, your fast website and beautiful designs are purposeless.
Why HTML Page Titles Are More Important than You Think
How to Create One That Works
The most important part of your web page is almost invisible. Diminutive yet powerful, your HTML title tag is visible only on your browser tab. Though the browser tab may seem small, the title it holds determines who will see your web page in the search engine results pages and whether they will visit your website. But since the HTML title tag is out of sight, many business owners squander its power; they miss a golden opportunity to grow their marketing influence.
7 Important Reasons to Publish a Blog Post Each Week
Why You Should Keep Writing When You Feel Like Giving Up
It is almost nine o’Clock on a Sunday evening, and I want to wind down instead of writing. But here I am in front of my computer. Recently I have been experimenting with a weekly publishing schedule. So every week, I write an article whether it is convenient or not. I do it because I believe it matters, and so far it has been successful.
How to Know If Your Website Makes a Good First Impression
Making Effective Design Decisions
First impressions are powerful, and effective websites establish trust by communicating a clear brand message. Above the fold on your home page is the most valuable communication space available to your business. So it is here you must position your business through words and images. Connect with clarity, action, and beauty.