Hey, disillusioned employee, there is hope!

Revitalizing Your Business with Digital Marketing

The Importance of a Clear Message

Harvey Ramer
Harvey Ramer
2 min read (427 words) Sign Up & Get Motivated

Fearing failure in business can be paralyzing, making it difficult to try new strategies. However, doing nothing is a surefire way to fail. So, when your business is struggling to survive, can digital marketing come to the rescue?

Investing in marketing and advertising gives your brand a powerful voice.

Spending money on marketing and advertising gives you a megaphone.

When personal budgeting tool Mint launched in 2007, it faced competition from Wesabe, which had built a loyal customer base over the previous ten months with minimal marketing spend. Despite the challenge, Mint adopted an aggressive digital marketing strategy to acquire users.

Founder of Wesabe, Marc Hedlund, observed that while Mint spent heavily on search engine marketing, Wesabe didn’t, resulting in slower growth.[1] Could Wesabe have fared better against the competition if they had invested in digital marketing?

Effective Promotion Requires Clarity

Pouring money into an ill-conceived marketing message generates noise but not results. An unclear brand message and a poorly defined value proposition can lead to wasted advertising spend and disappointing outcomes. If your brand and messaging are unconvincing, digital marketing cannot save your business.

Transform Your Customers’ Lives

Customers care about the value your brand delivers, not the brand itself. Successful businesses drive meaningful transformations in their customers’ lives by addressing their needs and providing solutions. Sharing compelling customer testimonials and stories of change can help amplify your brand.

Maximize Digital Marketing ROI

Once you have a clear brand message and demonstrate the positive impact of your products or services on customers’ lives, digital marketing can be more effective. Sharing authentic transformation stories through various channels, such as social media, blog posts, podcasts, and videos, can resonate with your audience and boost your brand’s reach.

Can Digital Marketing Save Your Business?

After clarifying your brand and messaging, digital marketing can play a significant role in your business’s growth. For example, if Wesabe had used strategic pay-per-click advertising, they might have been able to keep pace with Mint. Unfortunately, Wesabe shut down in 2010 and sold its assets to Due.com.

Without a clear brand message and a transformation story, businesses risk a similar fate. Invest in developing a strong brand identity and effectively communicate the value you offer to maximize the potential of digital marketing.

  1. According to the founder of Wesabe, Marc Hedlund, “Mint aggressively acquired users by paying for search engine marketing (reportedly spending over $1 for each user), while Wesabe spent almost nothing on marketing; yet in the end we grew at about 1/5th the rate they did.” ↩︎

Hear from Monday Motivation Readers

“Every Monday is like a mini New Year, giving you the chance to start fresh with a clean slate. That's why Harvey's Monday Motivation emails are a blessing. You can choose to complain and hate Mondays, or you can be among the select few who embrace a new, fresh start. Monday Motivation provides a pep talk, wise principles, and a vision that can help you see that life and work are meaningful. I encourage everyone to read it and start their week off right with a vision and principles that don't conform to the world, but instead seek to serve others and better yourself!”

Bailey Lipscomb, Software Engineer

“I truly enjoy receiving Harvey's Monday Motivation messages. They are easy-to-read, but packed with helpful and encouraging information. I created a separate email folder to store them just so I can refer back to them more easily. His topics are very timely and seem to address issues I am currently experiencing, like self-doubt and problems completing what I start, or they address topics that can help me personally and professionally, such as ways to provide more impact at work. I like to keep Harvey's messages because they provide simple, actionable steps to implement, but can lead to a significant return. Referring to the messages weeks later provides good accountability to ensure I'm following the advice.”

Greg Gerber, Writer & Coach at Forward from 50.

“Spending a few minutes reading Monday Motivation has become something that truly has been meaningful, thoughtful, and encouraging.”

— A Local Business and Ministry Leader.

“The value I find from Harvey's messages is an acknowledgment that many people feel dissatisfied, even with seemingly successful lives. His writing is such a reflection of him. Not a ‘get happy quick’ message but a message of empathy, compassion, and hope. He walks in his readers' shoes towards more purpose and impact. It is not quick and easy. But very possible.”

— Melissa Bloom, Coach and Author of The Path to Joy.

Monday Motivation.

Discover the key to a thriving and influential career with our checklist, 7 Steps to More Joy and Impact in Your Work! Embrace the latest personal development themes and growth challenges, empowering you to excel.

Subscribe now and transform your professional journey!

Connect with FlareMark