No one succeeds alone.

sales

How to Sell without Being Salesy

Using a Powerful Offer That Converts

It’s rare to feel understood, but everyone needs understanding. And those who take a genuine interest in others stand out against the drab self-interest common in the business world. True interest in others is the key to effective selling. When you use your scarce time and attention to understand your customers and offer them a plan that enables them to succeed, you can sell effectively but never sound salesy.

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It's Not Just Business — It's Personal

Bringing Your Human Side to Creative Work

If you are a creative or technical entrepreneur, most of your attention is likely on your next big idea. As an execution machine, you give your work the focus it deserves. But it is also probable that you have experienced some disappointment when the products and services you have envisioned land in the marketplace with a dull thud.

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