How to Sell without Being Salesy
Using a Powerful Offer That Converts
It’s rare to feel understood, but everyone needs understanding. And those who take a genuine interest in others stand out against the drab self-interest common in the business world. True interest in others is the key to effective selling. When you use your scarce time and attention to understand your customers and offer them a plan that enables them to succeed, you can sell effectively but never sound salesy.
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