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How to Sell without Being Salesy

Using a Powerful Offer That Converts

It’s rare to feel understood, but everyone needs understanding. And those who take a genuine interest in others stand out against the drab self-interest common in the business world. True interest in others is the key to effective selling. When you use your scarce time and attention to understand your customers and offer them a plan that enables them to succeed, you can sell effectively but never sound salesy.

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Are You Happy Like an Addict?

The Answer May Surprise You

In recent years, I have spoken to several people who sleep on the streets. I expected to find that those who lived on the streets were there due to misfortune and that, given the opportunity, they would gladly adopt a better life. And to be sure, some of them did fit that description.

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Beyond Automation

Harnessing Originality to Outshine Computers in Business

“Let me tell you something,” he said with a smile, “I’ve made a lot of money, but I never did it by being original.” As he turned and opened his car door, the sun was setting. Car engines began whirring to life around us. We chatted briefly, and soon we stood alone in the parking lot.

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On Eating Frogs and Climbing Hills

Prioritizing the Unglamorous to Preserve Willpower

Several years ago, I read a delightful book called Eat that Frog by Brian Tracy. The book’s premise is simple. Since we lose willpower throughout the day, it is best to do the hard things first. Hopefully, you never have to eat an actual frog. But if a frog is on the menu, eat it first thing in the morning.

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How Perseverance Can Launch You into Purposeful Living

Remember, Success is a Team Sport

This past week was packed full of tasks requiring intellectual and emotional energy. From Monday through Wednesday, I assisted coworkers at my job on an urgent initiative. Then in my off hours, I coached two clients and prepared to attend a retreat nearby. I support entrepreneurs as they clarify their vision, strategy, and tactics. And I do so from a just few steps ahead. My business is not mature enough for me to leap into full-time entrepreneurship. I hoped the retreat would realign my values and that I could return to my coaching work with renewed vigor.

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Unleashing the Power of Your Personal Story

Embrace Authenticity, Create Impact

Everything that happens has a purpose. If you believe this is true, even mundane coincidences have meaning. If everything you go through is for a reason, even the lowest and most painful moments are vital to the plot. To skip them would be to miss the point. Yet these shameful, gut-wrenching, or embarrassing moments are the ones we tend to scrub from our memories. We sanitize our stories and leave them without dynamism.

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