On Eating Frogs and Climbing Hills
Prioritizing the Unglamorous to Preserve Willpower
Several years ago, I read a delightful book called Eat that Frog by Brian Tracy. The book’s premise is simple. Since we lose willpower throughout the day, it is best to do the hard things first. Hopefully, you never have to eat an actual frog. But if a frog is on the menu, eat it first thing in the morning.
Listen or Read, On Eating Frogs and Climbing HillsAre You Happy Like an Addict?
The Answer May Surprise You
In recent years, I have spoken to several people who sleep on the streets. I expected to find that those who lived on the streets were there due to misfortune and that, given the opportunity, they would gladly adopt a better life. And to be sure, some of them did fit that description.
Listen or Read, Are You Happy Like an Addict?Balancing Web Design Goals
Making Choices About Content, Aesthetics, and Speed
The three essential qualities of a successful website are aesthetic appeal, content, and speed. Without speed, no one will see your thoughtful written content. Without content, your fast website and beautiful designs are purposeless.
Read, Balancing Web Design GoalsHow to Sell without Being Salesy
Using a Powerful Offer That Converts
It’s rare to feel understood, but everyone needs understanding. And those who take a genuine interest in others stand out against the drab self-interest common in the business world. True interest in others is the key to effective selling. When you use your scarce time and attention to understand your customers and offer them a plan that enables them to succeed, you can sell effectively but never sound salesy.
Read, How to Sell without Being SalesyMake a Good First Impression with Your Website
Creating a Powerful First Impression on Your Homepage
First impressions are crucial, especially for a web page. A well-designed website establishes trust by communicating your brand message. The top of your homepage, or the “above the fold” area, is essential for making a good first impression. Let everyone know what your business is about with powerful words and images. Since you don’t have anything to hide, letting everyone get to know you benefits your brand.
Read, Make a Good First Impression with Your Website
