Privacy Policy

Analytics and Data Collection

We use analytics to understand how our website performs and how visitors use our services. Our analytics implementation is designed with privacy in mind:

Basic Analytics (With Consent)

When you accept essential cookies, we collect basic analytics data to ensure our website functions properly and to understand basic usage patterns. This includes:

• Page views and website performance metrics
• Aggregated visitor statistics (no individual tracking)
• Technical information (browser type, device type) for compatibility
• All data is anonymized and cannot identify individual users
• Short-term cookies (1 day) for privacy-focused tracking

Enhanced Analytics (Optional)

With your explicit consent, we may collect additional analytics data to improve our services:

• Detailed user journey and interaction patterns
• Enhanced performance monitoring and optimization data
• Longer-term cookies (28 days) for better trend analysis
• This data remains anonymized and aggregated
• You can opt-out at any time through our cookie preferences

Privacy Measures

• IP addresses are anonymized before processing
• No cross-site tracking or user profiling
• No advertising or remarketing features enabled
• Data is used solely for website improvement purposes
• We do not sell or share personal data with third parties

Social Media Integration

FlareMark Strategy ("we," "our," or "us") integrates with social media platforms including LinkedIn and X (formerly Twitter) to display and share content from our company profiles. This integration is subject to the following terms:

• We only access publicly available content from our official company profiles
• We do not collect or store personal data from social media users
• Our integration complies with the privacy policies and terms of service of each platform
• Users' interactions with our social media content are governed by the respective platforms' privacy policies

Cookie Management

You have control over your cookie preferences:

• Essential cookies are necessary for website functionality and cannot be disabled
• Enhanced analytics can be enabled or disabled through our cookie banner
• Marketing cookies require explicit consent and can be managed separately
• You can update your preferences at any time by clearing your browser data and revisiting our site

Legal Basis

Our data processing is based on:

• Consent: All analytics (both basic and enhanced) require your explicit consent
• Necessary for Service: Technical cookies required for website operation (no analytics data)
• Legitimate Interest: Website functionality and security (separate from analytics)

Your Rights

Under applicable privacy laws, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data
• Object to processing based on legitimate interests
• Withdraw consent for optional features

Contact

For questions about this privacy policy, our data practices, or to exercise your rights, please contact us at legal@flaremark.com