Method

What we do

For a client site:

1. Build our own index of everything the site has published, both the pages that earn traffic and the orphans that earn none. Our index, not Google's: what Google indexes is Google's call, and nobody can promise it.
2. Search that index the way a buyer and a search engine would, reading for meaning as well as keywords, so we catch the phrasing a plain keyword match would miss. That surfaces high-traffic concepts the site deserves but doesn't target.
3. Map where the site competes with itself, where several pages split one intent, so content gets consolidated instead of multiplied.
4. Draft the page that should win that search by consolidating what exists rather than multiplying new ones, and add only the internal links a reader would actually follow.
5. Measure before and after, so a rebuild has numbers attached.

The pieces have ordinary names. Search demand analysis is finding what buyers actually type. Content consolidation is merging the pages that split one intent between them. Internal linking is added only where a link serves a reader. Together they are plain search engine optimization: the work of making a site easier to find and easier to trust, applied to a firm's search visibility rather than to a keyword list. When a firm searches for this help, it types SEO audit, and that is the accurate name for the written report described below.

What "everything" covers: discovery combines the sitemap, a full crawl, Search Console's page list, and CMS exports where available, so orphan pages get found and not just linked ones. "Everything" means what the site publishes for public search visibility; gated content stays out of scope. And on very large sites, what gets sampled is agreed before work starts, not discovered after.

What you receive

The audit comes back as a written report you can act on without us. What lands in your hands:

• The findings, dated and checkable: every published URL accounted for, including the orphans other tools never look at; the mechanical floor of status codes, stale metas, redirect behavior, robots and sitemap truths, each line pass or fail with a reproduction; and the concepts your site deserves but doesn't win, each tied to the demand evidence behind it.
• The competing-pages map: where your site splits one intent across several URLs, and the consolidation that ends the split.
• The searches you lose: queries you already rank for without earning the click, so the fix is the page's promise rather than a rewrite, and a small read is named as a watch rather than treated as a verdict.
• What we refuse to chase, and why: the terms that belong to another firm entirely, the leftover demand of an earlier name, the intents that could only be served with a false claim. Recorded so it doesn't get reopened next month.
• The plan: which pages get rebuilt, consolidated, or retired, in what order, and why, with the cheapest and most checkable work first.
• The results, when a rebuild runs: before-and-after numbers at the close of the work, and the same read reported monthly on a retainer.

Where a row cannot be reproduced, it says unconfirmed instead of asserting. There is no quality score and no ranking prediction in it, because no such number exists to give.

What it costs, and how long it takes

The audit costs a flat $1,500. The written findings are yours whether or not you hire us for the rebuild, and there is no discovery call first.

The rebuild is quoted after the audit, because the audit is what establishes what the work actually is. That is why it comes first.

Roughly three months to measured results. One month to do the analysis and the work, one to watch and tune it, and one to measure and report the gains.

The retainer is $1,000 a month, and we take a few clients at a time so that each month's work is actually done.

This is not a free audit tool

Free audit tools report what a crawler can see on your pages. This audit is built on our own index of everything your site has published, including the pages earning nothing, and it searches that index against the questions your buyers actually ask. What comes back is the set of concepts you deserve and don't win. That is a different thing from a list of missing meta descriptions.

So the findings are yours whether or not you hire us for the work. An audit you cannot act on without the auditor is really no audit at all.

Who this is for

Consulting firms sell expertise: strategy work, management advice, supply-chain knowledge. Our audit evaluates your website as buyers and search engines do.

Start with the audit