Sometimes we all need help.
You have important work to do, and we can help. We consult with you to understand your goals, and we work with you to create a strategy that will grow your brand on the web. With your oversight, we execute your digital marketing strategy so you can focus on day-to-day operations.
The best growth opportunity for busy professionals is thought leadership through content creation. We discuss your business goals, research how potential customers are searching for businesses like yours, and create a content roadmap.
Each month, we produce one thought-leadership article and amplify its reach through social media marketing. Each social media post invites your potential customers to read more. As they engage with you over time, their trust and perception of your authority will grow.
Our goal is to lead customers through a buying process.
- Awareness: Potential customers discover you on social media.
- Interaction: They see value in your content and choose to share or engage with it.
- Connection: Leads from social media request information from your business and become a sales lead.
- Purchase: Customers make a buying decision.
To make this happen, we begin with what you can afford that will produce the best results. Ideally, this is the complete plan:
- A clear call to action offers a buying decision. A good call to action empathizes with others and shows them how you can help.
- If customers are not ready to buy, give them a low-risk way to engage by downloading a resource in return for contact information. That is often called a lead magnet.
- Write a series of 5 - 7 sales emails to follow up and help customers get more from your lead magnet.
- Write a new thought-leadership article every month.
- Create social media content to be trickled out over LinkedIn, Twitter, Instagram, and other social media channels if the demographics match your customers.
- Maintain the social media campaign by posting new updates each week.
- Review analytics and performance each month. Learn from that analysis to improve the following month.
Stay busy, but stop worrying.
When you hire us, you can stop worrying about missed digital marketing opportunities. We will execute your strategy, monitor results, and keep you in the loop with a monthly review session. You will hear from customers about how they discovered you on the web, and your sales will increase enough to justify continued investment. We know this strategy works, and we will do everything we can to help you succeed!
Getting started is easy.
You can choose how much you want us to engage. At a basic level, we can focus on writing articles and social media marketing only. Or, you can choose to get our help optimizing your website to get the most from the visitors who will arrive at your site from social media marketing efforts.
Rather than revamping calls to action, creating lead magnets and email campaigns, many businesses want to start with a simple plan. They begin with articles and social media marketing only. What that includes is:
- Strategy consultation
- Write and publish one thought-leadership piece each month.
- Ten social media posts/month on each of three platforms. (We choose from LinkedIn, Twitter, Instagram, Facebook, or Pinterest)
- Writing and creative for each post
- Analytics and performance review at the end of every month
We recommend starting here for most of our clients.
We can do even more.
As mentioned above, we can go beyond content creation and build a digital sales funnel. A sales funnel engages leads with a compelling offer and follows up with an automated email sequence. But first, let's get your content published every month.