innovation

Why Creative Genius Is Not Enough

Find Believers to Champion Your Product Before It’s Complete — and Succeed

What image comes to mind when you hear the term creative genius? Do you think of a hunchback with an unkempt beard and a slightly crazed glint in his eye working unaided in a laboratory? If so, you base your impression more on fiction than on fact. Yes, loneliness may fuel creativity, but the loner loses connection with the ones their innovations could serve.

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You Certainly Can Be!

“Let me tell you something,” he said with a smile, “I’ve made a lot of money, but I never did it by being original.” As he turned and opened his car door, the sun was setting. Car engines began whirring to life around us. We chatted briefly, and soon we stood alone in the parking lot.