innovation
Why Creative Genius Is Not Enough
Find Believers to Champion Your Product Before It’s Complete — and Succeed
What image comes to mind when you hear the term creative genius? Do you think of a hunchback with an unkempt beard and a slightly crazed glint in his eye working unaided in a laboratory? If so, you base your impression more on fiction than on fact. Yes, loneliness may fuel creativity, but the loner loses connection with the ones their innovations could serve.
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