Retargeting
Show ads to people who previously visited your website. Requires good website traffic and consistent ad budget, but often delivers better ROI than regular display ads.
Business Impact
Essential Tools
Implementation Options
DIY Approach
Self-implementation path
Cost: Free
Time: 2-4 hours per week
Professional Service
Professional implementation and management
Cost: Contact for quote
Time: Varies based on scope
Timeline
Setup
Need 2-4 weeks to build audience
First Results
then ongoing
Optimization
Ongoing optimization
Expected Outcomes
Primary Outcomes
- Higher conversion rates
Secondary Benefits
- Lower cost per sale
- Brand recognition
- Cart recovery
- Cross-selling
- Customer retention
Implementation Guide
Preparation
- Install tracking
- Build audiences
- Create segments
- Design ad sets
- Set frequency caps
Execution
- Launch campaigns
- Monitor engagement
- Test messages
- Adjust bids
- Scale winners
Timeline: 4-6 hours initial setup, 2-3 hours weekly management
Required Tools
- Pixel tracking () - Used for pixel tracking
- Audience builder () - Used for audience builder
- Design software () - Used for design software
Budget
Minimum: Under $2000
Recommended: Under $2000
Scaling Factors
Real World Examples
Examples
Basic Examples
- Cart abandonment ads
- Product view reminders
- Cross-sell campaigns
- Service follow-ups
Advanced Examples
- Seasonal buyer targeting
- Blog reader conversion
- Event attendee nurturing
- Past customer reactivation
Local Context
Applications
- Local audience size
- Visitor frequency
- Purchase cycles
Considerations
- Seasonal patterns
- Competition level
- Market saturation
Common Pitfalls
Common Issues
- Small audience size
Solution for small audience size
- Ad fatigue
Solution for ad fatigue
- Privacy issues
Solution for privacy issues
- Poor segmentation
Solution for poor segmentation
Advanced Issues
- Weak creative
Advanced solution for weak creative
- Budget too low
Advanced solution for budget too low
- Wrong frequency
Advanced solution for wrong frequency
- Bad timing
Advanced solution for bad timing
Success Indicators
Immediate Indicators
- Higher CTR than display
- Better conversion rate
- Lower cost per sale
- Increased return visits
Long-term Indicators
- Brand lift
- Cart recovery rate
- Cross-sell success
- Customer retention
Key Metrics
- Higher CTR than display
Target: Improvement over baseline
Frequency: Monthly
- Better conversion rate
Target: Improvement over baseline
Frequency: Monthly
- Lower cost per sale
Target: Improvement over baseline
Frequency: Monthly
- Increased return visits
Target: Improvement over baseline
Frequency: Monthly
- Brand lift
Target: Improvement over baseline
Frequency: Monthly
- Cart recovery rate
Target: Improvement over baseline
Frequency: Monthly
- Cross-sell success
Target: Improvement over baseline
Frequency: Monthly
- Customer retention
Target: Improvement over baseline
Frequency: Monthly
Expert Guidance
Best Practices
- Need good traffic
- Segment carefully
Warnings
- Watch frequency
- Test messages
Tips
- Mind privacy
- Track lifetime value
Industry Trends
- Measure incrementality
- Consider seasonality