Pay Per Click (PPC)
An online advertising model where advertisers pay a fee each time their ad is clicked, essentially buying visits to their website rather than attempting to earn those visits organically.
Business Impact
Essential Tools
Implementation Options
DIY Approach
Self-implementation path
Cost: Free
Time: 2-4 hours per week
Professional Service
Professional implementation and management
Cost: Contact for quote
Time: Varies based on scope
Timeline
Setup
First results in 24-48 hours
First Results
basic optimization in 1-2 weeks
Optimization
Ongoing optimization
Expected Outcomes
Primary Outcomes
- Immediate website traffic
Secondary Benefits
- Lead generation
- Brand visibility
- Market testing
- Quick sales boost
- Competitor insights
Implementation Guide
Preparation
- Pick one product/service
- Find 5-10 keywords
- Write 2-3 simple ads
- Set daily budget limit
- Add conversion tracking
Execution
- Start small campaign
- Check daily results
- Adjust bids weekly
- Remove poor keywords
- Slowly increase budget
Timeline: 2-3 hours initial setup, 1-2 hours weekly management
Required Tools
- Google Ads () - Used for google ads
- Analytics () - Used for analytics
Budget
Minimum: Under $500
Recommended: Under $500
Scaling Factors
Real World Examples
Examples
Basic Examples
- Local plumber targeting emergency terms
- Boutique promoting weekend sale
Advanced Examples
- Cafe advertising lunch menu
- Consultant targeting specific services
Local Context
Applications
- Target 5-mile radius
- Focus on one service
- Watch local competitors
Considerations
- Start with best seller
- Use location terms
- Test small area first
Common Pitfalls
Common Issues
- Too many keywords
Solution for too many keywords
- Targeting too broad
Solution for targeting too broad
- No tracking setup
Solution for no tracking setup
Advanced Issues
- Spending too fast
Advanced solution for spending too fast
- Wrong location targeting
Advanced solution for wrong location targeting
- Ignoring results
Advanced solution for ignoring results
Success Indicators
Immediate Indicators
- Clicks under budget
- People clicking ads
- Getting leads/sales
Long-term Indicators
- Spending less than sales
- Good ad position
- Growing slowly
Key Metrics
- Clicks under budget
Target: Improvement over baseline
Frequency: Monthly
- People clicking ads
Target: Improvement over baseline
Frequency: Monthly
- Getting leads/sales
Target: Improvement over baseline
Frequency: Monthly
- Spending less than sales
Target: Improvement over baseline
Frequency: Monthly
- Good ad position
Target: Improvement over baseline
Frequency: Monthly
- Growing slowly
Target: Improvement over baseline
Frequency: Monthly
Expert Guidance
Best Practices
- Start very small
- Test one thing at a time
Warnings
- Watch spend closely
- Block unwanted clicks
Tips
- Check results daily
- Keep ads simple
Industry Trends
- Focus on best sellers
- Measure everything