Google Ads
Google's advertising platform that lets businesses show ads to potential customers when they search for related products or services. Start small with search ads and grow based on results.
Business Impact
Essential Tools
Implementation Options
DIY Approach
Self-implementation path
Cost: Free
Time: 2-4 hours per week
Professional Service
Professional implementation and management
Cost: Contact for quote
Time: Varies based on scope
Timeline
Setup
First clicks in 24 hours
First Results
basic performance data in 1-2 weeks
Optimization
optimization in 1 month
Expected Outcomes
Primary Outcomes
Secondary Benefits
- Website visitors
- Phone calls
- Store visits
- Online sales
- Quote requests
- Email signups
- Brand awareness
- Market insights
Implementation Guide
Preparation
- Create account
- Set up billing
- Pick main service
- Find keywords
- Write simple ads
Execution
- Set daily budget
- Add tracking
- Start small test
- Check results
- Adjust weekly
Timeline: 3-4 hours initial setup, 2-3 hours weekly management
Required Tools
- Google Ads () - Used for google ads
- Analytics () - Used for analytics
- Keyword Planner () - Used for keyword planner
Budget
Minimum: Under $500
Recommended: Under $500
Scaling Factors
Real World Examples
Examples
Basic Examples
- Local service ads
- Product promotions
- Special offers
- Seasonal sales
Advanced Examples
- New service launch
- Location targeting
- Event promotion
- Lead generation
Local Context
Applications
- Target local area
- Match business hours
- Use location terms
Considerations
- Watch competition
- Adjust for seasons
- Focus best areas
Common Pitfalls
Common Issues
- Too many keywords
Solution for too many keywords
- Broad targeting
Solution for broad targeting
- No tracking setup
Solution for no tracking setup
- Unclear ads
Solution for unclear ads
Advanced Issues
- Wrong location
Advanced solution for wrong location
- Budget too low
Advanced solution for budget too low
- Poor landing page
Advanced solution for poor landing page
- Ignoring data
Advanced solution for ignoring data
Success Indicators
Immediate Indicators
- Ads showing up
- Getting clicks
- Staying in budget
- Making sales
Long-term Indicators
- Good ad position
- Costs per click ok
- Regular leads
- Growing slowly
Key Metrics
- Ads showing up
Target: Improvement over baseline
Frequency: Monthly
- Getting clicks
Target: Improvement over baseline
Frequency: Monthly
- Staying in budget
Target: Improvement over baseline
Frequency: Monthly
- Making sales
Target: Improvement over baseline
Frequency: Monthly
- Good ad position
Target: Improvement over baseline
Frequency: Monthly
- Costs per click ok
Target: Improvement over baseline
Frequency: Monthly
- Regular leads
Target: Improvement over baseline
Frequency: Monthly
- Growing slowly
Target: Improvement over baseline
Frequency: Monthly
Expert Guidance
Best Practices
- Start very small
- Focus one service
Warnings
- Use exact match
- Track everything
Tips
- Check daily spend
- Write clear ads
Industry Trends
- Test ad versions
- Grow carefully