Display Advertising
Visual ads (banners) that appear on websites and apps. Requires quality design and consistent budget to build brand awareness and drive traffic through the Google Display Network or Meta platforms.
Business Impact
Essential Tools
Implementation Options
DIY Approach
Self-implementation path
Cost: Free
Time: 2-4 hours per week
Professional Service
Professional implementation and management
Cost: Contact for quote
Time: Varies based on scope
Timeline
Setup
First views in 24-48 hours
First Results
meaningful results in 3-4 weeks
Optimization
Ongoing optimization
Expected Outcomes
Primary Outcomes
Secondary Benefits
- Brand awareness
- Website visits
- Product views
- Local visibility
- Retargeting lists
- Lead generation
Implementation Guide
Preparation
- Choose platform
- Design pro banners
- Define audiences
- Set budgets
- Add tracking
Execution
- Test placements
- Monitor results
- Block poor sites
- Optimize targeting
- Scale winners
Timeline: 3-4 hours initial setup, 2-3 hours weekly management
Required Tools
- Display Network () - Used for display network
- Analytics () - Used for analytics
- Design software () - Used for design software
Budget
Minimum: Under $2000
Recommended: Under $2000
Scaling Factors
Real World Examples
Examples
Basic Examples
- Local business ads
- Product banners
- Sale promotions
- Event announcements
Advanced Examples
- Service offers
- Brand awareness
- App installs
- Newsletter signups
Local Context
Applications
- Target local area
- Premium site placement
- Interest targeting
Considerations
- Local events
- Seasonal campaigns
- Competitor targeting
Common Pitfalls
Common Issues
- Poor image quality
Solution for poor image quality
- Too broad targeting
Solution for too broad targeting
- Inadequate budget
Solution for inadequate budget
- Unclear message
Solution for unclear message
Advanced Issues
- Wrong placement
Advanced solution for wrong placement
- Low brand recognition
Advanced solution for low brand recognition
- Bad landing page
Advanced solution for bad landing page
- Banner blindness
Advanced solution for banner blindness
Success Indicators
Immediate Indicators
- Strong impressions
- Quality clicks
- Cost per click
- Brand searches
Long-term Indicators
- Site engagement
- Lead quality
- View time
- Growing reach
Key Metrics
- Strong impressions
Target: Improvement over baseline
Frequency: Monthly
- Quality clicks
Target: Improvement over baseline
Frequency: Monthly
- Cost per click
Target: Improvement over baseline
Frequency: Monthly
- Brand searches
Target: Improvement over baseline
Frequency: Monthly
- Site engagement
Target: Improvement over baseline
Frequency: Monthly
- Lead quality
Target: Improvement over baseline
Frequency: Monthly
- View time
Target: Improvement over baseline
Frequency: Monthly
- Growing reach
Target: Improvement over baseline
Frequency: Monthly
Expert Guidance
Best Practices
- Invest in design
- Use quality images
Warnings
- Target precisely
- Test variations
Tips
- Monitor placements
- Block poor sites
Industry Trends
- Track engagement
- Scale gradually