Conversion Tracking
Technical implementation of tracking codes and data collection systems to measure advertising results. Requires developer expertise, ongoing maintenance, and careful attention to privacy compliance.
Business Impact
Essential Tools
Implementation Options
DIY Approach
Self-implementation path
Cost: Free
Time: 2-4 hours per week
Professional Service
Professional implementation and management
Cost: Contact for quote
Time: Varies based on scope
Timeline
Setup
Basic tracking in 1-2 weeks
First Results
full implementation in 1-2 months
Optimization
Ongoing optimization
Expected Outcomes
Primary Outcomes
- Accurate ROI data
- Revenue tracking
Secondary Benefits
- Sales attribution
- Campaign insights
- Customer journey
- Loss prevention
Implementation Guide
Preparation
- Audit current setup
- Plan tracking needs
- Check compliance
- Install base code
- Set up events
Execution
- Test thoroughly
- Document setup
- Train team
- Monitor data
- Update regularly
Timeline: 8-10 hours initial setup, 2-3 hours weekly maintenance
Required Tools
- Tag manager () - Used for tag manager
- Analytics () - Used for analytics
- Testing suite () - Used for testing suite
Budget
Minimum: Under $2000
Recommended: Under $2000
Scaling Factors
Real World Examples
Examples
Basic Examples
- Purchase tracking
- Lead form data
- Call tracking
- Email signups
Advanced Examples
- App installs
- Store visits
- Cart tracking
- Cross-domain data
Local Context
Applications
- Data regulations
- Tech limitations
- Server location
Considerations
- Privacy laws
- Industry rules
- Local tracking
Common Pitfalls
Common Issues
- Missing data
Solution for missing data
- Wrong setup
Solution for wrong setup
- Privacy issues
Solution for privacy issues
- Poor testing
Solution for poor testing
Advanced Issues
- Bad integration
Advanced solution for bad integration
- Lost tracking
Advanced solution for lost tracking
- Cookie blocks
Advanced solution for cookie blocks
- Browser limits
Advanced solution for browser limits
Success Indicators
Immediate Indicators
- Complete data
- Accurate numbers
- Clean attribution
- Privacy compliance
Long-term Indicators
- Working backup
- Fast loading
- Error alerts
- Regular validation
Key Metrics
- Complete data
Target: Improvement over baseline
Frequency: Monthly
- Accurate numbers
Target: Improvement over baseline
Frequency: Monthly
- Clean attribution
Target: Improvement over baseline
Frequency: Monthly
- Privacy compliance
Target: Improvement over baseline
Frequency: Monthly
- Working backup
Target: Improvement over baseline
Frequency: Monthly
- Fast loading
Target: Improvement over baseline
Frequency: Monthly
- Error alerts
Target: Improvement over baseline
Frequency: Monthly
- Regular validation
Target: Improvement over baseline
Frequency: Monthly
Expert Guidance
Best Practices
- Test thoroughly
- Document everything
Warnings
- Watch for breaks
- Backup data
Tips
- Check privacy
- Validate weekly
Industry Trends
- Monitor changes
- Keep updated