Online Advertising
Paid digital marketing strategies to reach and convert your target audience.
- Cost Range
- $300-3000/month
- Time Range
- 1-3 months
Terms in this Category
Pay Per Click (PPC)
An online advertising model where advertisers pay a fee each time their ad is clicked, essentially buying visits to their website rather than attempting to earn those visits organically.
Google Ads
Google's advertising platform that lets businesses show ads to potential customers when they search for related products or services. Start small with search ads and grow based on results.
Meta Ads
Facebook and Instagram's advertising platform that helps businesses reach customers through social media ads. Start small with simple image ads and grow based on results.
Display Advertising
Visual ads (banners) that appear on websites and apps. Requires quality design and consistent budget to build brand awareness and drive traffic through the Google Display Network or Meta platforms.
Retargeting
Show ads to people who previously visited your website. Requires good website traffic and consistent ad budget, but often delivers better ROI than regular display ads.
Ad Budget
Strategic planning of advertising spend across channels. Requires significant investment but can be started small and scaled based on results. Essential for managing costs and measuring return on ad spend (ROAS).
Campaign Management
Daily management and optimization of advertising campaigns across multiple platforms. Requires significant time investment, consistent budget, and regular monitoring to maintain performance and ROI.
Conversion Tracking
Technical implementation of tracking codes and data collection systems to measure advertising results. Requires developer expertise, ongoing maintenance, and careful attention to privacy compliance.
Local Ad Targeting
Create highly focused local advertising campaigns using free targeting tools to reach nearby customers with relevant ads, maximizing your ad budget through precise geographic and demographic targeting.