Digital Marketing Basics
Fundamental concepts and strategies for online marketing success.
- Cost Range
- Free to $1000/month
- Time Range
- Ongoing
Terms in this Category
Customer Retention Strategy
A systematic approach to keeping and growing relationships with existing customers through personalized communication, loyalty programs, and exceptional service, focusing on increasing customer lifetime value and reducing churn.
Digital Marketing Strategy
A practical digital marketing plan using free and affordable tools to reach your target audience, focusing on essential channels and measurable results without complex technical requirements.
Online Presence
A comprehensive approach to managing digital presence using AI-powered tools, cross-platform integration, and automated monitoring to ensure brand consistency, privacy compliance, and maximum visibility while delivering personalized experiences across all digital touchpoints.
Target Audience
A data-driven approach to identifying and understanding target audiences using AI-powered analytics, predictive modeling, and behavioral analysis to ensure privacy compliance while delivering personalized experiences and actionable insights across the customer journey.
Customer Journey
A comprehensive approach to mapping and optimizing the customer journey using AI-powered analytics, predictive modeling, and cross-channel tracking to ensure privacy compliance while delivering personalized experiences and actionable insights across all touchpoints.
Brand Awareness
A strategic approach to increasing market recognition of your brand, requiring consistent investment in multiple channels, proper tracking setup, and ongoing optimization to build and measure brand presence effectively.
Call to Action (CTA)
A strategic element that guides users toward desired actions, requiring systematic testing, proper tracking implementation, and ongoing optimization to maximize conversion effectiveness across different touchpoints.
Conversion Rate
A comprehensive approach to optimizing conversion rates using AI-powered analytics, predictive modeling, and multi-channel tracking to ensure privacy compliance while delivering personalized experiences and maximizing conversion effectiveness across all touchpoints.
ROI Tracking
A simple system for measuring marketing return on investment using free and low-cost tools, focusing on basic tracking, clear reporting, and actionable insights for small businesses.
Marketing Budget Planning
A systematic approach to allocating and managing marketing resources effectively, starting with free tools and basic tracking to ensure every dollar spent contributes to business growth.
Marketing Automation Basics
Learn to automate basic marketing tasks using free tools to save time, maintain consistency, and scale your local marketing efforts without technical expertise.
Seasonal Marketing Planning
A strategic approach to planning marketing activities around seasonal events, holidays, and business cycles to maximize impact and ROI while maintaining consistent brand presence throughout the year.