Digital Marketing in Plain English
Confused by technical jargon? We explain web design and digital marketing concepts in simple terms that small business owners can actually understand and implement.
Browse Categories
Local SEO
Strategies and tools for improving your business visibility in local search results.
Website Development
Essential components and best practices for creating and maintaining a business website.
Digital Marketing Basics
Fundamental concepts and strategies for online marketing success.
Search Engine Optimization
Technical and content strategies to improve your website visibility in search results.
Social Media Marketing
Strategies for building and engaging with your audience on social media platforms.
Online Advertising
Paid digital marketing strategies to reach and convert your target audience.
Analytics & Measurement
Track, measure, and analyze your business performance to make data-driven decisions.
Content Marketing
Creating and distributing valuable content to attract and retain customers.
Featured Terms
Core Business Impact
Digital Marketing Strategy
A practical digital marketing plan using free and affordable tools to reach your target audience, focusing on essential channels and measurable results without complex technical requirements.
Online Presence
A comprehensive approach to managing digital presence using AI-powered tools, cross-platform integration, and automated monitoring to ensure brand consistency, privacy compliance, and maximum visibility while delivering personalized experiences across all digital touchpoints.
Google Business Profile
A comprehensive free platform from Google that helps businesses manage their online presence across Google Search and Maps, featuring AI-powered insights, automated responses, and enhanced customer engagement tools to maximize local visibility and customer interaction.
ROI Calculation
An advanced approach to calculating marketing ROI using AI-powered analytics, predictive modeling, and multi-touch attribution to accurately measure and forecast return on investment while ensuring data quality and compliance across all channels.
Quick Wins
Page Speed
An AI-enhanced approach to optimizing website loading speed and interactivity across all devices and networks, using automated performance monitoring, intelligent optimization, and predictive analytics to ensure optimal user experience and search engine rankings.
Meta Descriptions
A strategic approach to crafting and optimizing page summaries using advanced analytics, machine learning, and user behavior data to maximize search visibility, click-through rates, and conversion potential across multiple languages and markets.
Content Strategy
A practical plan for creating and sharing valuable content that connects with your target audience and supports business goals, using affordable tools and consistent execution.
Social Media Strategy
A simple plan for using free social media tools to reach customers and grow your business. Start with one platform and basic posts, then expand as you learn.
Cost-Effective Solutions
Keyword Research
A sophisticated process combining advanced data analytics, machine learning, and market intelligence to discover, analyze, and optimize search patterns across multiple languages and regions, while considering user intent, semantic relationships, and competitive landscapes to drive strategic content decisions.
Local Citations
A comprehensive system for managing and optimizing your business presence across online directories, featuring AI-powered accuracy monitoring, automated updates, and enhanced data validation to maintain consistent business information (NAP) across the digital ecosystem.
Content Calendar
A simple but effective system for planning and organizing your content creation and publishing schedule, ensuring consistent content delivery without overwhelming your resources.
Review Management
A comprehensive approach to managing online reputation through AI-powered review monitoring, smart response management, and proactive customer feedback collection, ensuring consistent brand voice and maximizing the impact of customer reviews on local search visibility.
Getting Started
This dictionary is designed to help small business owners understand and implement digital marketing strategies effectively. Each term includes:
- Clear, practical definitions
- Real-world business applications
- Implementation guides with cost estimates
- Local business context and examples