Why HTML Page Titles Are More Important than You Think
How to Create One That Works
The most important part of your web page is almost invisible. Diminutive yet powerful, your HTML title tag is visible only on your browser tab. Though the browser tab may seem small, the title it holds determines who will see your web page in the search engine results pages and whether they will visit your website. But since the HTML title tag is out of sight, many business owners squander its power; they miss a golden opportunity to grow their marketing influence.
The three essential qualities of a successful website are aesthetic appeal, content, and speed. Without speed, no one will see your thoughtful written content. Without content, your fast website and beautiful designs are purposeless.
It’s rare to feel understood, but everyone needs understanding. And those who take a genuine interest in others stand out against the drab self-interest common in the business world. True interest in others is the key to effective selling. When you use your scarce time and attention to understand your customers and offer them a plan that enables them to succeed, you can sell effectively but never sound salesy.
Your future customers need what you offer, but is your digital marketing strategy helping them discover you? Building some simple habits and sticking to them will boost your website’s discoverability over time. If you persist, your business website can become a go-to destination for your prospective customers.
The fear of failing in business sometimes weighs us down. It’s hard to try anything new when we worry it may disappoint our customers and cost us sales. But inaction is a guarantee of failure. So what should you do when your business is struggling to make it through the next month? Can a digital marketing agency save it?